Dover Rug & Home, offering the largest selection of fine floor coverings and window treatments in New England, is pleased to announce their new 30,000 square foot showroom is now open at 721 Worcester Street (Route 9) in Natick. Construction of the new facility, located at the former Fairway Bowling site, began last summer and is the first new building in Natick in more than four years. 

Designed with the expertise of Susan Bradford, a nationally recognized showroom designer and the principal designer of Bradford Design, Dover Rug & Home’s new and improved venue is easier to navigate and provides homeowners and the design professional with a more enjoyable home shopping experience. 

Rugs and accessories are segmented by specific category, price and style. There are also “design stations” with state-of-the-art technology giving customers the chance to be creative and customize rugs and carpets – all at affordable prices. The new showroom also includes an exclusive “design center” specifically for interior designers and architects. Here professional designers have the opportunity to present clients with options for flooring, fabrics, window treatments and upholstery with an extension of the “model home” to help customers envision how their choices will actually look in place. An on-premise warehouse of carpets guarantees installation within 24 hours from the time of purchase. 

“Our new showroom is more than double the size of our previous location and merges the elements of what our customers need and desire in a shopping experience,” states Mahmud Jafri, CEO, Dover Rug & Home. “To round out the destination and inspire a fit lifestyle we have also included a professional regulation size squash-fitness club as I am a long-time supporter of international Squash.” 

The recipient of the “Best of Boston Home 2011” award, Dover Rug & Home is also the proud sponsor of more than fifty charitable organizations each year and has received the CNC Reader’s Choice award for ‘Best Carpet Store’ ten years in a row. Previously nominated for the Retailer of the Year Award, Dover is an Industry Partner to the American Society of Interior Designers, and a member of the International Furnishing and Design Association (IFDA) and the World Floor Covering Association. 

For more information about Dover Rug & Home, visit the company website and virtual showroom at or call (508) 651-3500. Follow Dover Rug & Home on facebook at