In the late 1990s, members of the Wellesley Hills Junior Women’s Club (WHJWC) were looking for inspiration. Their longtime lucrative Wellesley Phone Book fundraiser was falling victim to technology and was no longer generating adequate income. They needed a creative concept that would stand out in a town bursting with pricy galas and auctions.“We were looking for a different kind of fundraiser,” says Donna Fessler, past chair of the phone book fundraiser, “something self-sustaining that could stand the test of time.” It turns out that they were saved by a sign—an actual sign…

Read more in the Digital Edition of the Summer 2019 Issue of WellesleyWeston Magazine!