Gary and Gail Lockberg, owners of Berkshire Hathaway HomeServices Town and Country Real Estate met Chip and Joanna Gaines from HGTV’s popular show Fixer Upper during the Berkshire Hathaway HomeServices sales convention in Las Vegas, NV.
This month, Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, launched a new national advertising campaign to increase brand awareness and demonstrate agents’ expertise through the real estate process. The campaign features a poignant television spot that captures the emotional gamut of the home-sale process. The spot, titled “Calls,” includes vignettes of home sellers who get the call from their Berkshire Hathaway HomeServices agents with the news their homes have sold.
As part of the campaign, Berkshire Hathaway HomeServices will sponsor HGTV’s popular show Fixer Upper featuring remodeling and design pros Chip and Joanna Gaines. In addition, the Gaineses will appear in specially produced short videos featuring design and renovation tips to maximize home-sale potential. Those tips will appear on HGTV and related digital properties.
“We are thrilled to be part of the Berkshire Hathaway HomeServices network,” said Gail Lockberg, owner/broker of BHHS Town and Country Real Estate, who joined the network on February 2014. “During the sales convention this year, we had the opportunity to learn more about how the brand continues to grow, and engages with customers and real estate agents. This new partnership with HGTV is a great example of a brand that understands its key demographic and wants to continue raising awareness and its visibility.”